Here’s a familiar scene: You’re grocery shopping with your kids after picking them up from school. You’re browsing the cereal aisle, turning boxes around to gauge and compare their nutritional value. The kids are picking up the most sugary, fluffy confections and tossing them into the cart behind your back. At the register, you smile apologetically at the cashier, shoot your kids a stern glance, and ask if you can leave the junk there. Next week, you repeat the process.
But what if you could find a snack that offers a much-needed energy boost (not to mention antioxidants, vitamins, and minerals) and comes in such enticing flavors as Chocolate Peanut Crunch, Cookies ‘n Cream, Double Fudge Brownie, and Black Forest Cake? What if your kids loved it? Enter Promax Bars, the supplement solution that has consistently outscored its competitors 12 to 1 on taste, mouth, feel, and general satisfaction for the past 11 years.

The Story
Mike Walls, a leader in sports nutrition for almost 20 years, began developing Promax Bars in 1994 to fill a void in the energy bar scene. While the existing bars fulfilled their promises of providing consumers with a jolt of energy, the problem was finding people who actually enjoyed eating them. Energy bars were then a means to an end, a necessary sacrifice to achieve a desired result—evidenced by the fact that not even the Walls family dog accepted the leading energy bar on a hike in the Sierras, according to the Promax company Web site. After two years of research, development, and extensive taste testing, Promax Bars emerged on the market offering something new: great taste, and even better nutrition.

The Benefits
With over a dozen innovative flavors (only one of which contains caffeine—5 milligrams of it), Promax Bars are packed with carbohydrates and 20 grams of protein. The carbohydrates help produce glucose, or blood sugar, which is the body’s most important immediate and long-lasting energy source. Whey and casein, the two major proteins found in milk, replenish the adult body’s protein and assist in essential functions like carrying oxygen to your blood and creating antibodies to fight infections. The protein also contributes to new tissue growth. For you, this means wound healing or exercise recovery; for your kids, this means one word: growth. Promax Bars also provide vitamins A, C, and E—powerful antioxidants that fight free radicals, which destroy cells and can cause health problems. Promax Bars are appropriate for almost everyone, from 5-year-olds, to pregnant women, to the elderly; the only people who should avoid them are diabetics who must monitor their blood sugar and anyone with allergies to whey, wheat, soy, or nuts.

The Buzz
A quick Internet search turns up pages of endorsements for Promax Bars, from men and women simply praising the taste to others who used the bars as meal replacements and dropped 10 or more pounds. To experience what all the buzz is about, try Promax Bars for yourself. Even better, give your kids a taste. After all, there’s nothing like a child’s honest opinion to get to the heart of the matter!
—Katie Gutierrez