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Atkins Nutritionals Inc. is a famous player in the weight loss and nutrition industry. 

In 2007 another large player in the world of nutritional products, North Castle Partners, invested in Atkins and has become a controlling interest in Atkins Nutritional Holdings, Inc.  

Atkins provides not just a line of nutritional products but a way of life.  They have created a healthy diet plan, which, contrary to popular belief, is not about eating all the bacon and eggs you want all the time, but rather a mix of lean protein, fiber, fruits, vegetables, and good fats.  They have created a line of nutritional bars and shakes to support this lifestyle diet.  

This diet was first conceived of in 1963 by Dr. Atkins.  He had been studying the results of articles published in the Journal of American Medical Association which pointed towards the theory of controlled carbohydrates.  The success of this diet has lead to its continued popularity over 40 years later.  Time passes but the basic functioning of the human body does not.  What was truly healthy for you in all that time is still as healthy for you today.  Today you have the benefit of the products that Atkins Nutritionals Inc. carefully created to support you while you adhere to your healthy lifestyle.

The Atkins Diet helps people around the world to lose weight and maintain a healthy body weight.  Atkins Nutritionals realizes that in this hectic new millennium not everyone has time for a complete and nutritionally-sound breakfast, so they have designed Atkins Breakfast Bars.  Atkins Breakfast Bars let you start off the day with the essential nutrition you need to carry you through the rest of the day. 

Atkins Nutritionals also wanted to help you indulge from time to time and so brings you the Atkins Endulge Bar. Atkins Nutritionals, Inc. believes there is no reason to feel like you’re missing out on life’s sweeter side.  Atkins Endulge Bars come in flavors that include some of your favorites such as a peanut butter cup and coconut candy bar. 

The Atkins Diet and products like Atkins Endulge Bars and Atkins Breakfast bars help you maintain a healthful diet of limited refined carbohydrates.  This diet helps your body function as a fat-burning machine.